Steve Machin

Co-CEO

Steve leads the Ticketing Strategy, Business Intelligence, and Client Services teams at FanDragon. He is a pioneer of the live entertainment and ticketing sectors, bringing decades of ticketing industry expertise to FanDragon. Throughout his career, Steve has focused on projects, solutions, and services that use new technology to enhance how consumers and providers connect through live entertainment.

Following senior corporate roles at both Ticketmaster Europe and Live Nation, Steve has worked in the independent sector as an entrepreneur and co-founder of a number of businesses ranging from data analysis of what was a nascent secondary ticketing sector—to a live event streaming company that brought the category of “Event Cinema” to the mass-market across Europe. 

More recently, Steve has moved towards an infrastructure approach to the ticket sector. To that end, Steve in 2012 successfully applied to the internet regulator, ICANN, to operate a high-integrity domain name registry for the ticketing sector under the .tickets top level domain. Steve has joined FanDragon to bring his deep industry experience to bear on the next phase of ticketing technology being delivered by the blockchain.

When not collaborating with the FanDragon teams in Los Angeles and London, Steve often speaks about ticketing, technology, and live entertainment at conferences worldwide, including the International Live Music Conference where he chairs the New Technology Panel. Steve received his B.S. in Psychology with Honours from The University of Manchester.

Dragon Superpower: Connecting dots no one else can see – and a firm belief that the best way to predict the future is to create it.

Alan Rakov

Co-CEO

Alan is responsible for helping lead the team that creates and expands new business and monetization opportunities for FanDragon. A respected ticketing industry veteran, Alan has more than 20 years of expertise under his belt. He most recently ran Working Bear Productions, which provided revenue and business development services to companies including Ticketmaster—helping industry leaders explore new strategic directions and spearheading fan-driven ticketing innovations that created new revenue streams for artists.

Prior to leading Working Bear Productions, Alan served as Chief Strategy Officer and Chief Revenue Officer for Live Nation Entertainment’s US Concerts Division. While at Live Nation, he was instrumental in launching new revenue management products and services including Platinum Tickets, GrouponLive, and the industry’s leading dynamic pricing system, Pricemaster. Earlier in his career, Alan worked with Ticketmaster in several roles, including Vice President of TicketExchange, Ticketmaster’s secondary market solution, and General Manager of Ticketmaster, Northern California and Nevada.

Alan holds an MBA from the UCLA Anderson School of Management at UCLA, an MFA in Violin Performance from the Eastman School of Music, and a BA in Music from Stanford University. A former professional violinist, Alan currently plays the fiddle in the Jim Bob and the Buzzards Band and counts Vassar Clements, Stephane Grappelli, and Andrew Bird as his violin idols. When not working or playing the fiddle, Alan spends time with his wife and kids.

Dragon Superpower: 20/4 Vision—the ability to see macro paths and micro tasks and execute with effectual enthusiasm.